ETG Media is an independent company with two sides. We design and build web and mobile applications for partner product teams, and we own and operate a small group of direct-to-consumer brands. Both run on the same team and to the same standards.
One team, split between work we do for partners and products we own outright.
We design and build web and mobile applications for partner product teams — discovery and interface design, application engineering, release, and the maintenance that follows. Engagements are scoped project by project, and the same people carry a product from the first sketch through to the releases that come after launch.
We also own and operate a small group of direct-to-consumer brands. That means the storefront and checkout, sourcing and fulfilment, customer support, and the marketing around them. Running our own products is how we keep the studio side honest about what actually works once something is live.
We stay in three consumer categories because each one takes time to learn properly.
Lifestyle and wellbeing products: habit and activity tracking, guided programmes, scheduling, and the tools behind them. Everything is built as general wellbeing software. Diagnosis, treatment, and clinical claims are outside our scope, and any regulated functionality is defined and owned by the client's own qualified providers.
Community, messaging, and content products where people connect around a shared interest. Account safety, privacy controls, reporting tools, and moderation are treated as core requirements rather than later additions, and feature design follows the policies of every platform a product ships on.
Streaming, catalogue, ticketing, and interactive entertainment front-ends. Rights, licensing, and content ownership stay with the client; we build the delivery, playback, and subscription layer around what they are licensed to distribute.
Five stages, each with something reviewable at the end of it.
Requirements, platforms, constraints, and what is deliberately out of scope.
Flows and interfaces, prototyped and tested before anything is committed to.
Iterative delivery against an agreed backlog, reviewed at a regular cadence.
Submission, staged rollout, and the documentation a client's reviewers need.
Monitoring, dependency and platform updates, and planned follow-on work.
The categories we work in are reviewed closely. We build so that review is straightforward.
Collection is scoped to what a feature needs to function. Retention, export, and deletion paths are specified before build rather than retrofitted afterwards.
Releases are prepared against the current Apple App Store Review Guidelines and Google Play Developer Program Policies applicable to the product, including the disclosures each store requires. Our own storefronts follow the equivalent requirements of the commerce and payment platforms they run on.
Interfaces are built toward WCAG 2.2 AA. Keyboard operation, screen-reader support, and legible contrast are treated as requirements in the same way any other requirement is.
Our brands publish clear pricing, shipping, and returns terms alongside a contact route that reaches a person, and take payment through established providers. Customer data from those brands is kept separate from partner project work.
Where a product touches health information, payments, or personal data, the appropriate handling is agreed with the client and their legal counsel before implementation. ETG Media provides design, engineering, and commerce operations; it does not provide legal, medical, or financial advice.
Dependencies, payment providers, and analytics are documented per project so a client's own reviewers, auditors, or partners can assess them without reading the source.
Small, senior team. The people who design a product stay on it.
ETG Media is led by Vincent Pereira, an engineer by training who has spent his career building software and consumer products. The company was set up to do both sides of that work directly: building applications for partner teams, and running its own brands rather than only advising on other people's.
We keep the team small on purpose. Every engagement is staffed with people who have shipped in the category it belongs to, and they stay on the product through release and into maintenance, so what gets learned during a project does not leave when the first version goes live.
Send an outline of what you are building, the platforms it needs to run on, and roughly when you need it live. We reply to enquiries within two business days.
Existing clients and partners can reach their engagement lead directly. Brand, supplier, and press enquiries reach the same address.